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Design

Fast Food Usability Series: Wendy's Case Study

This is part one in a multi-part series on usability issues with fast food eCommerce websites. We visited fast food restaurants to test how real-life users experience ordering through their websites.

In each part, we'll highlight the usability problems (and possibly some successes) we discovered while performing guerrilla user testing(1) at popular fast food restaurant locations.

We'll also offer suggestions on improving each website for higher conversions and customer satisfaction. 

Marc Madjaric

Marc Madjaric

Design

Fast Food Usability Series: Burger King Case Study

We visited fast food restaurants to test how real-life users experience ordering through their websites.

Marc Madjaric

Marc Madjaric

The Dark Side of Design

Dark Patterns are used on websites, apps, and software. These patterns are intentional – designed to trick users into signing up for a subscription, making a purchase, or spamming their friends and families. There are eleven identified dark patterns; in this post, we break down and discuss how six of them work.

The Bitovi Team

The Bitovi Team