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user-testing

Fast Food Usability Series: Burger King Case Study

October 10, 2022

We visited fast food restaurants to test how real-life users experience ordering through their websites.

Fast Food Usability Series: Wendy's Case Study

August 1, 2022

This is part one in a multi-part series on usability issues with fast food eCommerce websites. We visited fast food restaurants to test how real-life users experience ordering through their websites....

3 Tips for UX Designers to get Client Buy-in

May 18, 2020

Projects would be so much easier if clients understood the vision for our concepts and automatically bought in but that almost never happens. The reality of the job is we need to get other people to...

Designing and Testing a Mobile eCommerce Navigation

June 19, 2017

User testing is a great way to validate assumptions and gain new insights about how people interact with our websites and apps. When it comes to eCommerce (and in particular mobile commerce or...

User Testing from a Tradeshow Booth

April 18, 2017

There is nothing more rewarding than watching people use your app and seeing how they interact with it. User testing is a lot like making dinner for someone; you choose a recipe, ingredients, and...

10 Best Practices for Usability Testing within Agile Teams

November 4, 2015

While doing usability test on a project is a no brainer, it can be challenging to make it part of a fast-moving Agile environment. To overcome this challenge here are 10 best practices you can start...

The Coffee Shop User Experience Lab

May 24, 2013

In this article I'll explain a simple, fast way to perform user testing, even with no budget or time. A lot of people don't immediately see the value in doing user experience testing, partly because...