As experienced product design consultants who onboard everything from multi-year engagements to quick and dirty month-long projects, we know that no two design projects are alike.

There are some things you just have to prioritize for product design excellence. Retaining great talent and building incredible products in 2023 requires intentionality. But where should you focus your intention?

Incorporating white space into your UI design gives users a break from visual overload and makes their experience more relaxed and enjoyable. Reducing visual load helps increase task completion rates and keeps your users coming back for more.

The Bitovi design team recently gathered for a retreat in Miami, FL. During our many discussions between flooded hotel beds and broken escape rooms (it was an eventful week), the question arose: "what is design?"

Design Systems make product development faster and easier for everyone involved. Products can be spun up, tested, and launched in weeks with the most basic design system in place. With a more robust design system, enterprise ecosystems avoid tech debt, duplicated work, and inconsistent designs across dozens of product lines. No matter the size of your company, designers and developers are coming to expect access to an internal design system.

And where there is not one, they will build one.

A static interface works fine most of the time. But wouldn’t it be better if you added animation? You’ve seen animation used so spectacularly elsewhere. It will improve your product too. Right? Not always.

Designers often overlook users with disabilities. While it’s natural to view things from our perspective, one major part of product design is viewing design from the user’s perspective. Users with disabilities make up a more significant portion of your user base than you might expect, and accommodating their needs can go a long way in both creating an inclusive brand and growing your audience.

Legibility is often thought of in regards to handwriting—whether your homework is sloppy or neat. But did you know that legibility applies to digital text as well?

UI design is a crucial component of successful product design. UI, or user interface, designers collaborate with UX researchers, product managers, and developers to create products that are as delightful as they are functional. In this article, we’ll cover everything you need to know about UI designers and why they’re a necessary addition to your product design team.

Product design is a necessary part of the product development process. Although design might necessitate some level of creativity and an understanding of visual arts, design and art are not synonymous. Where arts are meant to express, designs are meant to function. This post explains the basics of creating a high quality product design.