--- title: Bitovi Academy - Outcome Focused Effort description: Learn what activities to prioritize in technology consulting. **Hint:** It is _not_ technology. --- - ![AI implementation](https://www.bitovi.com/hubfs/AIConsultingIcon.svg) [AI implementation](https://www.bitovi.com/services/ai-consulting?hsLang=en-us) - ![Systems engineering](https://www.bitovi.com/hubfs/icon%20-%20backend.svg) [Systems engineering](https://www.bitovi.com/services/systems-engineering-consulting?hsLang=en-us) - ![Project management](https://www.bitovi.com/hubfs/icon%20-%20PM.svg) [Project management](https://www.bitovi.com/services/agile-project-management-consulting?hsLang=en-us) - ![Product design](https://www.bitovi.com/hubfs/icon%20-%20design.svg) [Product design](https://www.bitovi.com/services/product-design-consulting?hsLang=en-us) - ![Frontend development](https://www.bitovi.com/hubfs/icon%20-%20frontend.svg) [Frontend development](https://www.bitovi.com/services/frontend-development-consulting?hsLang=en-us) - [View more → ](https://www.bitovi.com/digital-consulting-services?hsLang=en-us) We're Experts in... - [JavaScript](https://www.bitovi.com/services/frontend/javascript-consulting?hsLang=en-us) - [AI training](https://www.bitovi.com/ai-training-for-software-engineers?hsLang=en-us) - [Angular](https://www.bitovi.com/services/frontend/angular-consulting?hsLang=en-us) - [Design Systems](https://www.bitovi.com/services/axure-figma-migration?hsLang=en-us) - [React](https://www.bitovi.com/services/frontend/react-consulting?hsLang=en-us) - [Temporal](https://www.bitovi.com/services/backend/temporal-consulting?hsLang=en-us) - [React Native](https://www.bitovi.com/services/frontend/react-consulting/react-native?hsLang=en-us) - [Node.js](https://www.bitovi.com/services/backend/nodejs-consulting-1?hsLang=en-us) Showcase ![Yum! 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By appropriately prioritizing each of these activities, your team will be empowered to focus on productivity that adds the most value. When every team member understands these higher level goals and priorities, each will be able to appreciate the contributions of those in other areas. Everyone will be working towards a common goal. ### The most important activities to get right *(listed in priority order)*: 1. **Goals** - Everyone should know what they are trying to accomplish. 2. **Product Management** - Processes add value to customers and work towards successful outcomes. 3. **UX & Design** - A user experience designed to add value for customers. 4. **Tools and Technology** - Tools that support efficient delivery of the above goals. While it might seem counterintuitive that technology at the bottom of the list, the truth is, **technology is the least important aspect of technology delivery**. ## *Technology is the least important aspect of technology delivery* How can this be? You just built an error-free, highly performant, extremely maintainable (flexible) application quickly! However, consider what happens to that application if it: - has a **terrible user experience** - Users will be confused, frustrated, or give up. The product will fail. - is **managed poorly** - Unless you are lucky enough to get the application right on the first try, you will be unable to respond to feedback and quickly iterate. The product won’t improve, fall behind, and eventually fail. - has **misunderstood goals** - Progress will be chaotic: team members end up siloed, focusing on individual goals or goals that are misinterpreted in the larger scheme. - has the **wrong goals** - Sometimes the product doesn’t fit the market. No amount of technology changes that. Despite all of this, technology choices are **very** important. Applications are built on code after all - a slow application negatively influences user experience. An inflexible application won’t be able to change direction. This course will cover all the afore-mentioned prioritized activities. - For **goals** see [Specific Goals](https://www.bitovi.com/academy/learn-technology-consulting/goals.html?hsLang=en-us). - For **product management** and **UX & Design** see [Informed Prioritization](https://www.bitovi.com/academy/learn-technology-consulting/prioritization.html?hsLang=en-us). (*We see UX & Design as part of the product management process*). - For **tools and technology** see [Efficient Development](https://www.bitovi.com/academy/learn-technology-consulting/development.html?hsLang=en-us). But **before** embarking on these trainings, it is *critical* that everyone on the team values outcome over output. ## Here’s some Video Evidence In 2014, Bitovi performed a review of its clients against a [checklist](https://github.com/bitovi/checklist) of best practices. While far from scientific, the following video goes through the results: ### To Summarize: - A short time to delivery most strongly indicated success. - It reaffirms the priorities listed above. ## Take Action If your product doesn’t have **clear goals** that create customer value, **product management** organized toward creating customer value, and **design *and* development tools and technology** that rapidly create customer value, then start working today to change this! Being on successful projects is *sublime*. ### "But wait!", I hear, "Easier said than done!" There are likely many obstacles to change: - You don’t have the authority to create change. You aren’t the CEO, partner, product owner, etc. - You don’t have the information to recommend changes. - The culture isn’t conducive to change and/or questioning authority. **Change is hard.** If these challenges seem daunting, be patient: This course includes strategies for working through those obstacles. [Effective Communication](https://www.bitovi.com/academy/learn-technology-consulting/communication.html?hsLang=en-us) (the fifth and final core concept) is the foundation towards working through these sort of obstacles. ###### On this page... ###### Get help If you need [help](https://discord.gg/J7ejFsZnJ4) with an exercise, please reach out to us on [Discord](https://discord.gg/J7ejFsZnJ4) If you find a bug, please [create an issue](https://github.com/bitovi/academy/issues/new) or email [contact@bitovi.com](mailto:contact@bitovi.com?Subject=Training%20Suggestion) ## Join the Bitovi Newsletter Do you want to receive updates about new Bitovi Academy courses, Bitovi open source projects, and dev community news? If so, please provide your email. We won’t spam you or give it away for any reason! *By providing your email you agree to receive communications from Bitovi* ![](https://bitovi.github.io/academy/static/img/close.svg) ```json { "@context": "http://schema.org", "@type": "Organization", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.bitovi.com/academy/learn-technology-consulting/values.html", "description": "Learn what activities to prioritize in technology consulting. **Hint:** It is _not_ technology. 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