Brodart Bibz is an online ordering and collection development tool for libraries. It gives users the ability to search, select and share lists while building libraries’ collections. While the company has a history in the library industry dating back to 1939, Brodart knew they needed to update their Bibz application to better serve customers—but wasn’t sure where to start. They were also hesitant to change, since many of their customers had used the current product for decades.
Over the course of six weeks, our team conducted user interviews and observations to develop a product strategy before building and testing a proposed solution design. Using the insights gleaned from these studies, a visual style guide and high-fidelity screen designs were created. This process guided the design direction to ease the transition from a product customers knew to a product that customers found much more intuitive and helpful.
By engaging in our Discovery and UI Design process, Brodart eliminated client uncertainty and created a clear path forward for improved visual design and user experience. We then facilitated a smooth hand-off to their team to ensure the product went into development with a clear understanding of design, functionality and user needs.
The Bitovi UX team was an exceptional partner to work with on improving our Bibz application. Throughout the engagement, the UX team communicated with us frequently and always explained their process clearly. Their dedication to understanding our product and our users was impressive. It was great to see and hear users engaging with both the current product and the proposed design. We were extremely happy with what was delivered and based on the feedback we received, our customers are excited about the new Bibz application too!
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Contact us to see how we can use UX design to translate your goals and user needs into a product that gets results. Start with a free digital consultation to get actionable insights into your current product.