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What does visual design do for you?

A great UI uses human-centered design to add relatability to functional UX thinking, creating experiences that are easy to use, put users in the driver’s seat and provide consistency.

Mobile meal order experience showing a map of nearby restaurants and a confirmation that your order is being prepared

It increases usability by evoking specific emotions to guide the user’s interaction with your product.

An effective UI moves users through an intended path quickly by making it easier for them to navigate. Along the way, it enhances the user’s experiences by offering elements that surprise and delight. All while complementing your brand and using digital product design to build upon (and trust in) your brand recognition and visual equity—even if we’re completing UX or UI designs for your startup.

Color palette section of a style guide

Essential elements of good visual design.

Creating a clear hierarchy in the layout helps to direct the user’s actions. Each element adds up to a cohesive visual story to draw users in and guide their interaction with your product. Among other things we focus on design principles like:

  • Color
  • Typography
  • Illustration
  • Iconography
  • Hierarchy
  • Motion/animation
Mobile and laptop screens from Lowe’s Iris smart home automation app

Visual design deliverables.

While it’s always best to integrate visual design into our comprehensive UX process, we can collaborate with you at any stage to improve your product’s aesthetic.

  • Visual design audits
  • Interactive prototypes
  • Developer discussion & documentation
  • User testing plan & feedback
  • UI concept design for presentations and funding

Looking to improve your product?

Our Visual Design professionals can help lead your project to have a beautiful interface

Book a free UX consultation

We engaged with Bitovi's User Experience team to quickly develop user interfaces concepts around 18 features for an application we are building. We had a short deadline to present for more funding. Bitovi quickly gained our trust through excellent communication and direct, clear questions around the project.

All of the concept work was completed a day early, was visually compelling, and the interactions were easy to explain to board members. We were funded for the next phase of our project and I have to say that Bitovi was a big part in making that happen.

— Jason Carter, CIO, BAFS
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The first round is on us.

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