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Add to Cart button clicked on the Iris Motion Sensor product page of the Lowes Iris web app

The overview.

Dashboard screen for Iris home automation appBitovi was hired to develop and implement the Lowe's Iris application (read that case study here). By connecting compatible smart products from well-known brands, users could access and control them from the free Iris app. Our UX team supported the project by providing responsive UI designs based on client concepts, making informed decisions about interactions and microinteractions.

Originally, Iris users had to first purchase the correct device(s) to run home automation processes. However, users would only find out if they had the correct device after defining the automation processes. At that point, they were presented with a screen listing the devices needed to run that automation process.  

To purchase the correct device, the user either had to leave the application and navigate to the Lowe’s website in their browser, open another application or go to the physical store—slowing down, or potentially losing, the sale.

The solution.

A UX team member and Bitovi Developer identified an opportunity to cross-sell within the app by refining the existing experience. Through a strong understanding of the product and user needs, Bitovi proposed connecting the Iris app and Lowe’s product API so users could buy products directly through the Iris experience. 

By slightly reorganizing the user flow, customers could first see all the home automation processes Iris can automate before exploring specific automation processes they are interested in (e.g., motion detection). They could then set up that process and see a list of the devices needed, allowing users to get more information or purchase that device.

The value.

The new flow in the web application created a much clearer path for users to buy smart devices with increased confidence the products would work as expected. Not only did this provide a more intuitive experience for users, it streamlined processes for the client to sell more devices and increase profits.

Rules screen for the Iris home automation app
Since Bitovi was already working on development, our UX team was familiar with the product
Edit Rule screen with an error message that no paired devices can be found
By understanding the product from both the user's and the client's point of view we were able to make improvement recommendations
Edit Rule screen with an error message that no paired devices can be found
We heard from users that they wanted to be able to quickly add products to their smart home
Edit Rule page prompting the user to purchase a device that can perform the rule’s action
We created a method for the client to open up cross-selling opportunities

At one point during the project, Bitovi identified where we could easily add a cross-sales opportunity. I was impressed with how they focused on adding value for our project, by mocking up the concepts around this addition, and presenting to people outside of our team to get approval.

I loved working with Bitovi because they were trustworthy; I knew that I could assign issues to their team and they would be completed quickly and correctly. When there were questions around requirements, they were always good at communicating where we needed more information and clarification. Bitovi made it very easy to hit team deadlines. I hope to work with Bitovi again in the future.

— Pam Alexander, Project Lead, Lowe’s Iris Web Client
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