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Modularized scalability, luxurious user experience.
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Case Study: Christie's International Real Estate
Challenge
The goal was clear: create a website that reflects Christie’s luxury reputation without sacrificing scalability and modularization. Balancing the marketing team’s desire for elegant design with the need for practical, reusable components required a thoughtful, collaborative approach.
1. Discovery & Visioning
We began with an in-depth discovery phase to align with CIRE's vision. Bitovi’s designer, Eileen, led interviews to understand what the team loved and disliked about their current site. Using the Christie’s branding toolkit and inspirations from luxury brands outside of real estate, we crafted a cohesive mood board to guide the design.
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2. Information Architecture
Once we identified a design direction, Eileen audited Christie's International Real Estate's information architecture. She noted both static and dynamic content blocks, combined pages, and consolidated the disjointed navigation structure into one user-centric menu experience.
3. Design Phase
With a shared vision and clear architecture in place, we moved into the design phase. Starting with wireframes for the homepage, Eileen emphasized modular, scalable components that could adapt to various needs. She provided visual examples showing how components could work together, ensuring practicality without compromising elegance.
Each page was carefully built, reviewed, and approved before moving forward, creating a smooth, efficient process.
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4. Building a Design System
A key deliverable was a robust design system, enabling Christie’s to expand their website with ease. This system ensures consistency across future pages and components, streamlining development and maintaining the brand’s luxurious aesthetic.
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Key Takeaways
Scalable and Modular: The website features reusable components tailored for long-term growth and adaptability. This ensures that Christie’s team can easily expand and evolve the site to meet future needs.
Visually Stunning: Drawing inspiration from luxury brands beyond real estate, the design exudes elegance and sophistication, captivating high-end audiences worldwide.
Seamless Collaboration: A streamlined and collaborative process minimized revisions, saved time, and delivered exceptional results with precision and efficiency.
Christie’s International Real Estate is synonymous with luxury and prestige, and our website redesign was a crucial opportunity to elevate our brand to match that reputation. Having worked with Bitovi before, I knew their reputation for organization and cohesive processes would be invaluable. From the outset, Eileen and the Bitovi team impressed us with their thorough approach, starting with an ideation phase that incorporated our branding toolkit, mood boards, and research inspired by other luxury brands. Eileen’s ability to distill our vision into scalable, modular components while maintaining a beautiful, cohesive design made all the difference in the early stages.
The result was exactly what we needed—a website that is scalable, modular, and visually stunning. Eileen’s expertise, especially her thoughtful balance of practicality and aesthetic appeal, helped us move seamlessly through each phase of the project. Her intuitive understanding of our needs and her dedication to creating a sophisticated design system have empowered us to continue building additional pages and components effortlessly. Working with Bitovi has been a fantastic experience, and Eileen’s contributions were nothing short of remarkable. She truly is a gem.
Dana Bina
CTO
Christie's International Real Estate
Christie's International Real Estate
